Faizi Zahari
About me
I am a data-driven digital marketer with experience handling digital campaign from various verticals such as OTA, E-commerce, Banking, B2B SaaS, Office Space, Logistic, and many SMBs.
Experience
Growth Marketing & Product Lead
As a Growth Marketing Lead, I focused on driving user acquisition, retention, and monetization by launching multi-channel campaigns, optimizing onboarding funnels, and personalizing marketing using cohort and product data. This led to significant increases in trial conversions, LTV, and ROI across campaigns.
As a Product Operations Lead, I worked cross-functionally with engineering and data teams to streamline delivery, enhance AI model performance, and build scalable processes around QA, prompt engineering, and internal documentation. These efforts directly improved product velocity, quality, and team onboarding speed.
Growth Marketing Manager
Growth Country Manager (APAC):
- Making sure all country achieve ROI target
- Communicate with cross functional team in the region
Paid Ads Agency Manager (APAC, EMEA & NA):
- Manage Agency communication in SEA, EMEA and NA
- Monitor Spending and Performance for each country making sure achieve ROI target.
- Analyze campaign performance and suggest technical recommendation to the agency
- Manage agency tasks and make sure executed as plan
SEO Project Manager (Global):
- Create SEO Roadmap and Plan for TT4B Official Website
- Conduct Site Audit for technical Improvement
- Create PRD for tech team to implement
- Working on On-page optimization with content team
Growth Marketer
Paid Ads Specialist:
- Develop a robust data-driven digital marketing strategy
- Map and analyze existing digital marketing channel and create improvement strategy
- Feed the business by optimizing digital marketing campaign to achieve target Revenue & ROI
- Support the sales team by providing qualified leads from paid ads
Tracking & Data Integration Manager:
- Develop and implement a world-class data tracking & tagging strategies for all digital marketing funnels.
- Lead data integrations between our platform.
- Automate data streamline by building workflows in CRM
- Implement analytics tracking needed for ongoing reporting and analysis activities.
Data Reporting & Visualization:
- Build a comprehensive digital marketing report
- Develop ops metric to track all business-related metrics.
- Unifying Data Reporting across Marketing Department using an integrated data source.
SEO Manager:
- Developing and implementing effective SEO Plan & Strategies.
- Conduct keyword research to guide content teams.
- Review technical SEO issues and recommend fixes.
- Optimize website content, landing pages to follow SEO aspects.
- Drive entire company to perform link-building effort.
QA Product Tester:
- Execute test cases (manual or automated) and analyze results
- Report bugs and errors to development teams
Digital Marketing Strategist & Media Planner
Digital Marketing Strategist:
- Perform keyword planning and generate keyword multiplication to reach potential user acquisition.
- Manage & execute campaign in paid search advertisement to meet client's KPI
- Monitoring and tracking budget pace for on-going campaign
- Doing analytics to optimize campaign performance
- Optimizing Ads copy and Landing Page by doing A/B Testing and LP Testing
- Creating campaign report and presentation
Digital Media Planner:
- Arrange meeting with potential client, advising and giving ideas to client for their strategic marketing plan by submitting digital marketing proposal.
- Giving suggestion of each digital marketing channel based on client business goal.
- Make a digital media planning, presenting, and execute the plan such as project schedule, budget planning, and quality management.
- Summarizes results of ad campaign and describe it into an insightful report.
- Analyze a result of ad campaign and give suggestion and improvement proposal as next action to push clients business progress ahead.
- Having regular meeting with client to report campaign progress and improvement proposal.
Education
Bandung Institute of Technology
License & Certifications
Japanese Language Proficiency Test N3 - The Japan Foundation
Hubspot Marketing Software Certification - Hubspot
